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The domain hscceramics.com.au had the following on the web page, "4 times more energy efficient." I analyzed that the website said " Free express shipping within Australia, to Japan, UAE and New Zealand." They also stated " Extra charges for express shipping to Brazil, Mexico and Chile. Team Deal - 15 off online price. Minimum 7 items purchased in one transaction from one cycling team or club bottom brackets, jockey wheels and wheel bearing sets, order through teamhschscceramics. Be part of our team, sell and distribute in your regioncountry." The meta header had ceramic bearings as the first search term. This keyword was followed by ceramic wheel bearings, ceramic bottom bracket, and shimano bottom bracket which isn't as important as ceramic bearings. The other words they used was bike bottom bracket. bottom bracket bicycle is also included but could not be viewed by web crawlers.